The Keizer Police Department is committed to helping their community maintain order while promoting safety and freedom.  The Keizer officers “Police Differently” and wanted that to be reflected in their rebrand—fresh colors, sleek icons, and various nods to their home of the Pacific Northwest, as well as symbols representing their history as Keizer Police Department.

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The history of KPD runs deep and they wanted to see variations in their logos which represented past designs but had a more modern look, setting themselves apart from other police departments in the area.  They specifically wanted to focus on their recruitment efforts, leading to designing posters and banners for their recruitment tables, as well as stickers, merchandise, and marketing materials that would appeal to young recruits.